This means sourcing becomes a bit of a laborious process. We reject almost all materials that are widely available. These are fully realised luxury products. We restrict ourselves by only using beautiful, organic and low-impact materials, and put time and effort into taking care in every decision in our garment-making process. Sustainability is important in both style and construction. My most recent additions were a Lemaire bag and a simple black menswear belt from The Row. When I buy new, I like to invest in quality pieces that I know I’ll have for a long time. BITE is an acronym for By Independent Thinkers for Environmental Progress, and William and I wanted to create a label for women who are driven by aesthetics but also want what they own to have meaning. Right now, consumers want to buy from companies that are aligned with their values – and that’s not only in the fashion industry. That’s what BITE is all about: we are equally interested in creativity and good design as environmental issues.

I set out to cultivate a new way of thinking about sustainable fashion and BITE has since evolved organically.īack in 2016, no one was trying to combine sustainability with design. We took a huge leap of faith and I think it was a good thing that I’d previously worked in supply chains and logistics in the car industry.

I’d always loved clothes, but it wasn’t until I met William, my husband and business partner, that the idea of starting a brand really took off. When we started the brand, I was a total newcomer to the fashion industry.

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